Job Description

Digital Marketing Manager

MyPath is currently seeking a Digital Marketing Manager to join their team! The Digital Marketing Manager is responsible for leading and optimizing the organization's digital presence across multiple operating companies, based in both Wisconsin and Indiana.

This role oversees the following:

• Website strategy and content
• Search engine optimization (SEO)
• Local search visibility
• Online reputation management
• Digital marketing campaigns
• Analytics to strengthen brand awareness, support recruitment, increase referral generation, and enhance the overall digital experience

Working collaboratively with Marketing & Communications, Human Resources, Admissions, Outreach, and operating company leaders, the Digital Marketing Manager develops and executes digital strategies that connect prospective employees, families, referral partners, and communities with our MyPath services.

Essential functions include:

• Website Strategy & Management
• Digital Marketing & Campaign Management
• Search & Local Presence
• Online Reputation & Brand Management
• Digital Analytics & Reporting
• Collaboration

Required knowledge, skills, and abilities include:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
• 5+ years of experience in digital marketing, website management, or digital strategy.
• Experience managing CMS platforms (WordPress preferred).
• Strong understanding of SEO, local SEO, GEO and website optimization.
• Experience with Google Analytics, Google Search Console, Google Business Profile, and similar reporting tools.
• Experience managing email marketing platforms and digital campaigns.
• Strong project management and organizational skills.
• Excellent written communication and content editing abilities.
• Ability to manage multiple priorities across several operating companies.

Preferred:

• Experience in healthcare, education, behavioral health, or human services.
• Experience with CRM or marketing automation platforms.
• Knowledge of ADA website accessibility standards.
• Experience managing paid digital advertising.

Wage & Benefits:

• Salary Range: $80,000 - $95,000; final salary offer is based on level of education + years of experience
• Tuition Assistance program for professional development opportunities
• Student Loan Paydown Program
• Health, Dental, Vision Insurance
• Short-term/long-term disability
• Life insurance
• Generous PTO package
• 401(k) Match
• We are an Employee Owned Company! You will automatically acquire company stock after one year of employment.
• Pet Insurance
• PayActive – access your wages the very next day!

Schedule:

• Schedule: Full-time, Monday-Friday, Hybrid position
• Location: Option to be based in Indiana or Wisconsin

Additional Information:

MyPath and its Operating Companies provide specialized services and dignified care for children, adolescents and adults with special needs. Our companies provide a spectrum of services and support which promote the ability of those we serve to live as independently as possible in the community.

MyPath is composed of a beautifully diverse spectrum of employees with different characteristics, abilities, and life experiences. We believe that equitable, diverse, and inclusive practices in our workspaces are integral to the existence of MyPath. We value our diverse spectrum of Owners, the individuals we serve and the communities we encounter.

Our success as an organization is directly proportional to our ability to create belonging and genuinely engage our Owners and potential Owners. We ask for demographic information so that we can be intentional in supporting our Owners best. Although not required, we would appreciate you sharing to help our commitment of cultivating a diverse, equitable, inclusive, and belonging MyPath.

Our Culture:

At MyPath, we support an ownership culture throughout the organization. Our culture is based on our five beliefs and behaviors:

• Passion
• Accountability
• Teamwork
• Openness
• Continuous Learning and Innovation

As an employee owner, you can expect transparency, respect and appreciation. You'll impact the place you work and map a career within MyPath. With your passion and our breadth of services, your options are nearly limitless!

MyPath is proudly Majority Women Employee-Owned, with women leading at every level from the frontline to the boardroom. Our strength comes from all of us. Every Owner, regardless of gender, plays a vital role in shaping our culture, driving our mission, and building a workplace where opportunity and ownership are shared by all.

MyPath is an Equal Opportunity Employer (EOE) committed to fostering a diverse, equitable, and inclusive workplace. We embrace the unique characteristics, abilities, and life experiences of our employees and believe that equitable and inclusive practices are essential to our success. We value the diversity of our Owners, the individuals we serve, and the communities we engage with.

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